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Small e-commerce traders can run a business with only one or two employees in many cases.

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The overhead is low and there is plenty of support and technology available to help and encourage business owners throughout the process. Online retailers make it possible to shop from virtually anywhere, at most any time of the day.

It also allows shoppers to access a wide range of stores, increases the likelihood of availability and provides a way for shoppers to purchase items at the best prices possible without having to visit the store. Many online shoppers appreciate being able to shop while in their pajamas without ever leaving their home.

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Although this statistic applies to consumers, convenience is also one of the factors that make online shopping an attractive option for retailers. Selling online enables retailers to provide the option of purchasing their merchandise round the clock. It cuts overhead costs by eliminating the need for multiple employees, a brick and mortar store location and store supplies, utility costs and furnishings.

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In fact, starting your own online retail business is probably much easier than you think. Virtually anyone can do it, and it can be done from any location provided the internet is available. While many Canadians continue spending on TV advertising, digital advertising is on the rise.

And it typically costs much less than traditional television advertisements. Think of the possibilities that social media networks and emails have added to the marketing game. But, there is also more word of mouth communication online. No matter how far away someone lives they can still share their opinion.


Some are finding that more expensive marketing tactics, such as commercials and in print advertisements, are no longer necessary. That is why you need to make sure that someone is available to fill the role of customer service. Fortunately, this role does not need to be fulfilled in-person. Online shoppers do need to have a contact outlet, but for startups, that position can often be filled by just one or two persons. Faster speeds and greater access for more Canadians means that more are likely to use the web to meet their shopping needs.

Deal of the Day

This copy is for your personal non-commercial use only. The tweak to the online shopping rules, though not as far-reaching as some had hoped, would have among the most significant impacts on consumers in a proposed trade deal that could see some paying more for drugs, but leave the price of much-discussed dairy products largely unchanged. Under the agreement , Canadians ordering packages shipped from the U. Still, the proposal had some industry players calling the deal a lost opportunity for online shoppers. Justin Trudeau calls trade deal a win, promises compensation for dairy farmers.

The deal guarantees U. Add to this that the quota increased will be phased in over six years and the price gains for grocery shoppers appear small.

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News of a new NAFTA deal sent the Canadian dollar soaring on Monday, but the revamped trade agreement will likely have at least one other major indirect impact on Canadian pocketbooks. The trade renegotiations had been a key element of uncertainty clouding the outlook for the Bank of Canada. More Weekly Flyers. Want to discuss?

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