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Why do a SWOT Analysis?

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10+ SWOT Analysis Templates and Best Practice Tips - Venngage

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Nearly 50 million active customers with strong revenues 4. Diversification into new markets with strategic entry into e-commerce 5.

Focus on local, primarily small merchants 6. Getting users a taste of the luxurious goods at an affordable price 7. Over 10, employees are with the company. PennyGrab, Inc. RetailMeNot, Inc. Articles Quizzes BrandGuide. Concepts Contests Marketing Mix.


It is a comprehensive strategy that collects information about both internal and external factors which may affect your business. Strengths and weaknesses are internal factors while opportunities and threats are external factors. In this blog series, I have highlighted some interesting insights related to the topic for you all.

5 Steps To Learn How To Do SWOT Analysis For Marketing Growth

As told above, Marketing SWOT analysis is one of the most popular tools used by companies to assess overall strengths, weaknesses, upcoming opportunities, and potential threats of their marketing department. It gives you a deep insight into your competitive opportunities and potential threats. On the basis of this analysis, you can easily define your business goals and plan your marketing strategies and policies. Thus, you can see that it is an effective profitable analysis which will always give you long-term results whenever used.

Now, the question comes, how this analysis can be done for effective marketing growth. Mainly there are four quadrants which makes a successful accomplishment of this analysis model. Thus, by following complete SWOT analysis you will be able to prepare the blueprint of your marketing strategy more precisely and efficiently. As you know, Amazon is the leading eCommerce giant as well as a leading cloud player. No doubt its growth inception has been outstanding. Simply doing a SWOT analysis will not work for you to improve your business plan. So, it is very important to establish a connection between them to take impactful actions.

How to do a SWOT Analysis for Marketing growth?

Devise your marketing plans by making the best use of your strengths in order to capture the base of wide opportunities. This can be done by —. Utilize your strengths in such a way, that you are able to overcome the possibility of external threats. For instance, many companies avoid the threat of rapid competition by opening different units of their company in different geo-locations.

  1. Design an impactful SWOT Analysis that will give your strategy a head start..
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  6. One of the best strategies to mitigate external threats is overcoming your weaknesses to tackle the challenges of external threats. You have to remove your internal weaknesses so that outside competitors may not take advantage of this. First of all, you are required to define your marketing goals. Decide which products and services require more marketing efforts.

    Inform your sales team about current sales targets. Make a complete audit of your prevailing promotional techniques and on the basis of that decide new objectives.

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